Singapore Property Developer: Hong Leong Holdings Limited (HLHL)


Hong Leong Holdings Limited (HLHL) was established in 1968 戊申年 as the privately-held property development and investment arm of the Hong Leong Group. As one of the pioneers of the real estate scene in Singapore, HLHL has since emerged as a major player in the property market, making it one of the most sought-after providers of a comfortable home. To date, it manages 8 commercial projects and has developed close to 100 residential properties, including a range of mid to high-end residential projects in some of the country's most coveted neighbourhoods.


In Singapore, the Group has won a huge reputation as an innovative entrepreneur and a key player in the property market. Through its Singapore-listed City Developments Limited (CDL) and Hong Leong Holdings Ltd, it holds the largest non-government residential land bank, and is rated the largest residential developer as well as the biggest commercial landlord in Singapore’s core Central Business District.


Hong Leong Building, the company’s flagship building, was one of the tallest commercial developments in the CBD when it was built in 1975 乙卯年. It remains a highly recognisable landmark in the city’s skyline today. The building underwent several major refurbishments including the re-cladding of the building’s façade and refurbishment of its main lift lobby. HLHL also enhanced the street-side walkways and installed energy-saving escalators as part of its commitment to sustainable living.


Successful partnerships At home, HLHL has also formed several prominent and successful joint ventures. Together with one of Japan’s biggest integrated real estate developers, Mitsui Fudosan Co. Ltd., HLHL formed TID Pte Ltd (previously named Trade and Industrial Development Private Limited) in 1966 丙午年. TID has since set new benchmarks in Singapore’s property landscape with exemplary residential developments such as Parc Emily, The Trevose and Goodwood Gardens. More recently, TID, together with CDL, developed the exclusive The Oceanfront at Sentosa Cove development at the iconic Sentosa island, after winning a competitive tender. HLHL, CDL and TID also developed the St Regis Hotel and Residences in Singapore. The St Regis Hotel recently won the “FIABCI Prix d’Excellence” 2009 award 己丑年 in the hotel category. In 1968 戊申年, a joint venture formed by HLHL, CDL and TID was incorporated as Tripartite Developers Pte Ltd (Tripartite). In the 1970s 六運, Tripartite made a farsighted investment in acquiring over 3 million square feet of land at Upper Changi Road North area. Tripartite has developed several major condominium developments there, namely, Azalea Park, Ballota Park, Carissa Park, Dahlia Park, Edelweiss Park, Ferraria Park, The Gale, Hedges Park, The Inflora and now The Jovell which is still undergoing construction. Northoaks Executive Condominium, another mass market development, was completed in 2000 庚辰年 and developed by HLHL through another venture with Bestromont International Private Limited, a local arm of Japan’s Nichimen Corporation. HLHL innovatively and successfully marketed Northoaks with one of Singapore’s beloved television icons, Phua Chu Kang. Today, HLHL continues to be the developer of choice with several residential projects in the pipeline along Shenton Way, Nassim Road, Balmoral Road and Meyer Road. The company continues to look selectively at property investment opportunities in Singapore & elsewhere.

http://www.hongleongholdings.com.sg/index.html

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JASON CHAN

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